Where to Find Matzo Meal in Grocery Store

Once springtime approaches, grocery stores, and Jewish markets begin stocking several boxes and tubes of matzo meal. Matzo meal is a key ingredient used in most traditional dishes during the Jewish holiday, Passover. However, matzo meal is not commonly found in most grocery stores, and even when it is, many people do not know what aisles to check.

In this shopping guide, we will give you a full rundown of the matzo meal: What it is, where to find it in your local grocery store, its recipes, as well as substitutes you can use in its place.

Where Is Matzo Meal Located In Grocery Stores?

At grocery stores, matzo meal is often shelved in the baking aisle, alongside other baking supplies. If you do not find it there, you can also check the international aisle for Jewish food items. If none of these work, you could ask the store personnel to confirm the product’s availability.

Read Also: Where to Find Nutritional Yeast in Grocery Store

Where is Matzo Meal in Grocery Store

Where to Buy Matzo Meal near You 

If you still have trouble finding matzo meals, even after checking the aisles mentioned above at your local grocery store, you can check out the list of grocers below that carry the product.

1. Amazon

Amazon is your go-to store for hard-to-find pantry items. They have several matzo meal brands available, such as Manischewitz and Yehuda Matzos, plus they offer home delivery services. Simply head to their website, browse through the different vendor options, and make your selection.

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2. Walmart

Walmart also offers a variety of matzo meal brands to choose from, such as Manischewitz and Streits. They offer both in-store pickup and home delivery features. You can also use the online store locator on their website to confirm product availability.

3. Whole Foods

At Whole Foods Market, you will also get a variety of matzo meal brands to choose from. 

4. Safeway

At Safeway, you can shop for Manischewitz and other delicious matzo brands. They are available during Passover and all year round. 

5. Publix

You can stop at any Publix supermarket to purchase different brands of matzo meals. 

6. Kroger

You can find a matzo meal at any Kroger supermarket near you. You can also order the product online for pickup or delivery. 

7. Target

Target sells rich and flavorful matzo balls and soup mixes from Manischewitz. They are available for daily purchase and during the festive Passover.

Read Also: Which Countries Have Target (Locations)

8. Ethnic Markets

Jewish markets are a great place to stop by and shop for different types of matzo meals.

How to Make Matzo Meal

If you do not find processed matzo meals in grocery stores, you can easily make your matzo meal at home. Matzo meal is made by grinding matzo crackers in a food processor or high-speed blender until the required texture is achieved. 

The texture (either coarse or fine), will depend on the application. A course texture is suitable for preparing meat loaves and meatballs, while a finer texture is a great choice if you want to do some matzo-based baking.

Great Ways to Use Matzo Meal

Matzo meal is generally used in most recipes during the festive Passover period. Its most common use is in making matzo balls however, the ingredient has several other versatile applications. Some of these include 

  1. It can be used as an alternative to flour in making desserts like flourless chocolate tortes. 
  2. It can be used in making pancakes and waffles. 
  3. Matzo meal can act as a binding agent in meatballs and meatloaves. 
  4. It can stand in place of regular breadcrumbs in almost any culinary application. 

Best 5 Substitutes for Matzo Meal

Matzo meal is mostly sold in Jewish markets, and this makes it quite difficult to find in stores. Thankfully, there are several other substitutes that you can use in their place. These substitutes would make a great choice for those who are looking to avoid gluten, or just want to try something new.

1. Plain Breadcrumbs

Breadcrumbs are small bits of bread that have been dried and ground. It is a simple, yet versatile ingredient that can be used to add a crispy exterior to fried foods, or a crunchy topping to pies and tarts.

Further Reading: Where to Find Breadcrumbs in Grocery Store

2. Soda Crackers

Soda crackers are a popular snack made from flour, water, and baking soda, hence, its mild salty taste. It can be eaten plain or topped with cheese or peanut butter, and when ground, can be used in place of matzo meal.

3. Panko Crumbs

Panko crumbs are a type of breadcrumb of Japanese origin. It is made from bread, thus, having a light, airy texture. It is often used to coat fried foods, and enhance the flavor of salads.

4. Unflavored Crackers

Unflavored crackers have often been tagged bland and “too natural”. However, what it lacks in flavor, it makes up for in versatility. You can pair it with cheese or your preferred spread. The applications are endless.

5. Crushed Plain Biscuits

A handful of crushed biscuits can go a long way in many recipes. It can be used to bind the ingredients in meatloaves together, in dessert toppings, and as breading for chicken and even fish. The crunchy texture adds extra flavor and helps to lock moisture in.


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