Top 5 Most Used Smartphone Brands in Nigeria (2024)

Nigeria’s smartphone market is one of the fastest-growing in Africa, driven by high demand for affordable and feature-rich devices that support the growing digital landscape. In 2024, several smartphone brands have solidified their place as the go-to choices for Nigerian consumers, offering excellent features at affordable prices while supporting essential services such as online shopping, e-banking, and social media. This post explores the top five smartphone brands most used in Nigeria in 2024, highlighting their unique qualities and why they are preferred by Nigerians.

1. Tecno

Tecno has consistently dominated the Nigerian smartphone market for years, and 2024 is no different. Known for offering reliable, budget-friendly devices that cater to the needs of the average Nigerian, Tecno provides a range of smartphones with exceptional battery life, powerful processors, and impressive camera quality.

• Budget-Friendly: Tecno phones, especially the Spark and Camon series, are designed with affordability in mind, making them accessible to many Nigerians.
• Camera Quality: Tecno devices, particularly in the Camon line, boast high-quality cameras with AI technology, enabling users to capture detailed photos and videos—ideal for the country’s social media-savvy youth.
• Battery Life: Tecno phones are known for their long-lasting battery life, catering to users who need their devices to last a full day with heavy use, especially in regions with inconsistent power supply.
• Localized Features: Tecno integrates features like language options and regional customizations, appealing to the Nigerian market.

Thanks to its adaptability, Tecno has captured a large share of the market, making it the number one smartphone brand in Nigeria by user count.

2. Infinix

Infinix, a sister brand to Tecno under the Transsion Holdings umbrella, is another popular brand that has gained substantial traction in Nigeria. Known for its stylish designs, affordability, and innovation, Infinix caters to Nigerian users with a wide range of models, from budget-friendly devices to more premium options.

• Stylish Design and Display: Infinix smartphones, like the Hot and Note series, are known for sleek designs, large screens, and high-resolution displays, perfect for users who love streaming and gaming.
• Battery Performance: With models that offer impressive battery capacity and fast-charging capabilities, Infinix has become a trusted brand for Nigerians who need reliable power throughout the day.
• High-Quality Audio: Infinix focuses on quality sound output, which has been a key selling point for music lovers and media enthusiasts.
• Camera Performance: The brand also prioritizes camera quality, especially in its mid-range and high-end models, making it a top choice for social media influencers and budding photographers.

Infinix’s commitment to delivering top-tier features in affordable packages has cemented its place as one of Nigeria’s favorite smartphone brands in 2024.

3. Samsung

Despite its global status as a premium brand, Samsung has successfully penetrated the Nigerian market by introducing affordable models alongside its high-end Galaxy S and Note series. Samsung is favored by Nigerians for its reliability, brand reputation, and top-tier features that set it apart in the market.

• Wide Range of Options: Samsung offers devices that cater to all budgets, from the Galaxy A-series, which is highly affordable, to the flagship Galaxy S and Note models. This allows Nigerians to experience Samsung’s quality regardless of their budget.
• Superb Display Quality: Samsung devices are known for their AMOLED displays, which provide vibrant colors and clarity that make for an unmatched viewing experience.
• Security and Software: With features like Samsung Knox and regular software updates, Samsung phones appeal to Nigerians who prioritize data security and access to the latest Android updates.
• Service and Brand Loyalty: Samsung’s service centers and warranty policies have built trust among Nigerians, making it a popular choice for those who seek long-lasting, quality devices.

Samsung’s combination of reliability, diverse options, and superior technology makes it one of Nigeria’s top smartphone brands, attracting users from various demographics.

4. iPhone (Apple)

Apple’s iPhone holds a unique position in Nigeria as a premium brand associated with status, quality, and performance. Although it’s less affordable than many other options, iPhone’s popularity has grown, especially among professionals and the youth who value its advanced features, high-end design, and status appeal.

• Brand Prestige: Owning an iPhone in Nigeria is often seen as a status symbol, especially given the brand’s premium pricing. Many Nigerians are willing to invest in an iPhone due to the social appeal associated with it.
• Exceptional Camera Quality: Apple’s iPhone cameras are renowned for their quality, with advancements in AI and computational photography. This makes iPhones a favorite among influencers, photographers, and video content creators.
• User Experience: With iOS’s ease of use, Apple devices are preferred for their seamless user experience and intuitive interface.
• Ecosystem Integration: Apple’s ecosystem enables users to connect their devices and share information across iPhones, iPads, and Macs, which is appealing to users who rely on seamless tech experiences.

While it is more of a luxury item, the iPhone’s unmatched quality and features continue to appeal to Nigerians, keeping it within the top five most-used smartphone brands in 2024.

5. Itel

Itel completes the list as one of the most widely used brands in Nigeria due to its affordability and emphasis on essential features. Catering primarily to entry-level smartphone users, Itel has carved out a niche among students, low-income earners, and first-time smartphone buyers.

• Affordability: Itel phones are some of the most budget-friendly on the market, allowing almost anyone to afford a smartphone. This accessibility has contributed to the brand’s widespread use across the country.
• Durability and Long Battery Life: Despite being affordable, Itel phones are built to withstand heavy use and have excellent battery life, making them ideal for Nigerians who prioritize longevity over high-end specifications.
• Basic but Functional Features: Itel focuses on providing the essentials, like a solid camera, good screen resolution, and reliable battery life, which appeals to users with basic smartphone needs.
• Offline Accessibility: Itel smartphones are available in various offline and online retail outlets, making them easily accessible even in rural areas.

Itel’s budget-friendly approach has helped it capture a significant share of Nigeria’s market, securing its place as one of the top five most used smartphone brands in 2024.

Why These Brands Are Dominating Nigeria’s Smartphone Market in 2024

Nigeria’s smartphone market is competitive, with brands vying to offer the best balance of features, affordability, and reliability. The demand for smartphones is driven by increased internet access, social media usage, and digital services, which are reshaping consumer habits.

These top five brands—Tecno, Infinix, Samsung, iPhone, and Itel—have successfully adapted to the unique needs and purchasing power of Nigerian consumers. Each brand brings something unique to the table, whether it’s Tecno’s budget-friendly versatility, Infinix’s stylish designs, Samsung’s reputation for reliability, iPhone’s premium appeal, or Itel’s accessibility.

As we move further into 2024, it’s evident that these brands will continue to play a significant role in Nigeria’s digital transformation. From students to professionals, Nigerians are increasingly reliant on their smartphones, not just for communication but for financial services, e-commerce, and entertainment. The top smartphone brands have risen to the occasion, making them indispensable in the everyday lives of millions across the country.

Conclusion

In 2024, the Nigerian smartphone market remains diverse and vibrant, with brands like Tecno, Infinix, Samsung, iPhone, and Itel dominating due to their affordability, feature-rich offerings, and user-focused designs. As technology advances, these brands are expected to continue innovating, providing Nigerians with smartphones that cater to both their practical and aspirational needs. Whether for social media, business, or entertainment, the top smartphone brands in Nigeria are shaping the digital experiences of millions across the nation.

If you’re looking to buy a new smartphone in Nigeria, considering any of these brands would be a wise choice.